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• MAKE YOUR MARK

  Problem: People spend less time expressing themselves and celebrating occasions on paper.
  Solution: Bring Hallmark into the digial space using innovative online and social networking tools not available five years ago.
  

  Interactive OOH, Bluetooth, Twitter, YouTube, Web,
  2009 Future Lions Entry

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• MAKE THE CONNECTION

  Problem: People's general perception is that nytimes.com is just the newspaper online.
  Solution: Make people aware of the vast amount and variety of interactive media content that is available on the site.
  A "six degrees of seperation" approach connects real headlines from different sections of the website. We also created some new, interactive tools that offer an innovative way to search and interact with informational content.

  OOH, Print, Web, Interactive Tools,

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• VIRTUAL PETS SAVE REAL ONES FROM SHELTERS

  Problem: Tons of kids want pets, but they are a real commitment and responsibility.
  Solution: An entirely interactive campaign where a child can practice taking care of a pet. After a month of success, the parent and kid are encouraged to adopt a pet from their local Humane Society.

  Web, Interactive Tools,

  Award: MAS Silver

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• INCREASE YOUR Vi-Q

  Problem: Convince women to make purchasing vitamins and supplements a priority, rather than just adding to the cart at their local grocery stores, supercenters and pharmacies (Despite it's masculine image).
  Solution: Rebrand the Vitamin Shoppe experience the be more interactive and showcase the superior knowledge of the staff.

  Print, Web, Interactive OOH, In-Store

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• SKIP AHEAD

  Problem: Prove to parents how the earlier they start teaching their kids, the more successful they will become.
  Solution: Anyone can be a genius if they accumulate 10,000 hours of practice. We photographed kid-versions of well-known phenoms that all started young to show the benefit of taking art, music and play classes at Gymboree.

  Mediums: Print, TV, OOH, In-store, Product design, Web,

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• SUCK IT UP

  Problem: 1 in 3 Americans is obese, largely because of lack of exercise, poor diet or both.
  Solution: Smoothie King tells it like it is. If you're unhealthy or unfit, you're the only one who can do something about it.

  Print, OOH, Ambient, Stickers

  Award: MAS Gold, Nominated for Best in Show

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• IT'S FUNNY, UNTIL IT'S YOUR CHILD

  Problem: Parents are not talking to their kids about the dangers of underage drinking.
  Solution: Use humor while still communicating a serious idea to help parents break the ice with their kids.

  Print, Radio, Ambient, Web

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