We created an interactive campaign to help Samsung® stand out at the 2009 IFA. We created a website that aggregated people's tweets, videos and pictures from the event and provided information about the event itself and the products Samsung® was featuring. We also created an augmented reality piece to promote the LED TV Series 7.

The IFA, or Internationale Funkausstellung Berlin (International radio exhibition Berlin, aka 'Berlin Radio Show') is one of the world's biggest trade shows for consumer electronics and home appliances.