A group mural project I conceived and coordinated for the Whole Foods Market® Downtown Miami location. Inspired by the company's many missions and core values, about a dozen local street artists created murals throughout the parking garage. I had a crew document the installation and we created a short video. I also designed and produced a collection of postcards which simultaneously promotes the artists and serves as souvenirs for customers in the store.
Homegrown | Dec 2014
Presented by Whole Foods Market (Downtown Miami), Jerry's Artarama, Artist & Craftsman Supply Co, Yo! Miami and Soula Booking.
Featuring Kazilla, Trek6, Luis Berros, Noah Levy, the Yuhmi Collective, Atomik, CP1 & Chris Bermudez, Nate Dee, Rei Ramirez, Jenny Perez & Jorge-Miguel Rodriguez.
Director: Miranda Peterson
Producers: Miranda Peterson, Yuval Ofir, Lizzie Easton
Sponsors: Whole Foods Market, Jerry's Artarama, Artist & Craftsman Supply, Co., Yo! Miami
Camera: Joe Sands, Michael Doyle
Editing: Joe Sands, Michael Doyle
Photography: Joe Sands
Music: Anthem by Afrobeta
Artists: Atomik, CP1, Jenny Perez, Jorge-Miguel Rodriguez, Kazilla, Luis Berros, MONz, Nate Dee, Noah Levy, Rei Ramirez, Trek6, Yuhmi Collective
Special Thanks: Sandra Daniels, Jeff Deramo, Pascal Doytier, John Haskins, Briana Madrid, Kelly Mills, Pat Oblak