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Miranda Peterson

INTERNATIONAL CREATIVE CONSULTANT

  • Welcome
  • About
  • Clients
  • Work
  • Pricing
  • Contact

Hub City Co-op

The first food cooperative in the state of South Carolina. I painted murals both inside and outside of the building and then was on retainer for a six-month marketing contract.

During this time, I devised a detailed and cohesive marketing strategy along with market research and quarterly reports. I wrote, filmed, produced and edited two promotional videos that boosted both sales and awareness after receiving thousands of views online. 

I designed and produced branded merchandise, both digital & print advertisements, designed and hand lettered chalk menus, calendars and signage. I created a holiday gift guide from scratch including design, photography, basket creation and promotion. We had a virtually non-existent marketing budget so I came up with successful, creative, grassroots campaigns and cross-promotions through social media. 

Whole Foods Market

As a Regional Art Director for Whole Foods Market®, I made people want to shop at Whole Foods Market through branding, design and advertising for 24 fabulous stores throughout Florida as well as managed an in-house regional design team and mentored over 50 store graphic artists. I was responsible for the branding & graphic design of 7 new stores in just 3 years.

Jeep

Our team collaborated with Wieden+Kennedy to launch the all new 2010 Jeep® Grand Cherokee. We designed a teaser site and subsequent microsite for the launch of the SUV, as well as several interactive banners and OLA.

Our microsite won a Gold ADDY and was voted Best in Show for the Interactive division in the 2011 4th district regional competition in Florida.

The Jeep Grand Cherokee was voted "Best Domestic Comeback" in the 2010 Esquire Magazine Car Awards, and the 2010 Internet Truck of the Year by autoblog.com.

According to Chrysler LLC, sales of the Jeep Grand Cherokee increased 211% from the previous year.

Earth Fare

Earth Fare is a fast-growing natural & organic supermarket headquartered in North Carolina. I worked as a creative contractor at their corporate head office for several months and completed a variety of both print and digital design work from fun tote bags to emails to in-store cohesive pizza, sandwich and smoothie program signage. 

Custom Typography

Simple yet elegant handmade signs that can be kept as keepsakes or used and reused temporarily for weddings and events. 

I can also create beautiful menus and signage that effectively communicate with your customers and makes your business a bit more personal. 

Logos

I work with a variety of clients around the world to create custom logos and comprehensive brand guides from scratch that perfectly capture the essence of their businesses. 
 

Video Production

I have produced, filmed and edited creative videos for a variety of clients. I am a licensed FAA drone pilot and own a DJI Mavic Pro drone. 

Murals & Art Projects

I mostly create Mirandalas

Branding

I created this entire brand from scratch including logo, package/label design, sell sheet, website and art directed product photography.

Photographer: Joe Sands

YOGAlicious Yoga Studio

I did some social marketing strategy, took & edited photos, filmed & produced a video and designed a website from scratch for YOGAlicious yoga studio.

This is a small, welcoming community of teachers and students located in downtown Spartanburg, SC that charges just $10 per class with no memberships or pre-purchased class packages so I created the tagline Affordable Yoga for All.

Homegrown Mural Project

A group mural project I conceived and coordinated for the Whole Foods Market® Downtown Miami location. Inspired by the company's many missions and core values, about a dozen local street artists created murals throughout the parking garage. I had a crew document the installation and we created a short video. I also designed and produced a collection of postcards which simultaneously promotes the artists and serves as souvenirs for customers in the store.

Homegrown  | Dec 2014

Presented by Whole Foods Market (Downtown Miami), Jerry's Artarama, Artist & Craftsman Supply Co, Yo! Miami and Soula Booking.

Featuring Kazilla, Trek6, Luis Berros, Noah Levy, the Yuhmi Collective, Atomik, CP1 & Chris Bermudez, Nate Dee, Rei Ramirez, Jenny Perez & Jorge-Miguel Rodriguez.

Director: Miranda Peterson

Producers: Miranda Peterson, Yuval Ofir, Lizzie Easton

Sponsors: Whole Foods Market, Jerry's Artarama, Artist & Craftsman Supply, Co., Yo! Miami

Camera: Joe Sands, Michael Doyle

Editing: Joe Sands, Michael Doyle

Photography: Joe Sands

Music: Anthem by Afrobeta

Artists: Atomik, CP1, Jenny Perez, Jorge-Miguel Rodriguez, Kazilla, Luis Berros, MONz, Nate Dee, Noah Levy, Rei Ramirez, Trek6, Yuhmi Collective

Special Thanks: Sandra Daniels, Jeff Deramo, Pascal Doytier, John Haskins, Briana Madrid, Kelly Mills, Pat Oblak

PRESS

Huffington Post

Miami New Times

Miami Art Zine

Miami.com

Pfunk Media Radio Interview

Societe Perrier

Marketing Strategy

Fresh, creative ideas that better connect and start conversations with your customers. 

Below are recent selections from marketing proposals, reports and research from Hub City Co-op. 

Press

Sometimes I do newsworthy things. 

Hub City Co-op

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Whole Foods Market

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Jeep

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Earth Fare

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Tote Bag Design

Custom Typography

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Logos

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Video Production

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Murals & Art Projects

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Branding

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YOGAlicious Yoga Studio

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Homegrown Mural Project

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Homegrown Group Mural Project

Marketing Strategy

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Press

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