The first food cooperative in the state of South Carolina. I painted murals both inside and outside of the building and then was on retainer for a six-month marketing contract.
During this time, I devised a detailed and cohesive marketing strategy along with market research and quarterly reports. I wrote, filmed, produced and edited two promotional videos that boosted both sales and awareness after receiving thousands of views online.
I designed and produced branded merchandise, both digital & print advertisements, designed and hand lettered chalk menus, calendars and signage. I created a holiday gift guide from scratch including design, photography, basket creation and promotion. We had a virtually non-existent marketing budget so I came up with successful, creative, grassroots campaigns and cross-promotions through social media.
As a Regional Art Director for Whole Foods Market®, I made people want to shop at Whole Foods Market through branding, design and advertising for 24 fabulous stores throughout Florida as well as managed an in-house regional design team and mentored over 50 store graphic artists. I was responsible for the branding & graphic design of 7 new stores in just 3 years.
Our team collaborated with Wieden+Kennedy to launch the all new 2010 Jeep® Grand Cherokee. We designed a teaser site and subsequent microsite for the launch of the SUV, as well as several interactive banners and OLA.
Our microsite won a Gold ADDY and was voted Best in Show for the Interactive division in the 2011 4th district regional competition in Florida.
The Jeep Grand Cherokee was voted "Best Domestic Comeback" in the 2010 Esquire Magazine Car Awards, and the 2010 Internet Truck of the Year by autoblog.com.
According to Chrysler LLC, sales of the Jeep Grand Cherokee increased 211% from the previous year.
Earth Fare is a fast-growing natural & organic supermarket headquartered in North Carolina. I worked as a creative contractor at their corporate head office for several months and completed a variety of both print and digital design work from fun tote bags to emails to in-store cohesive pizza, sandwich and smoothie program signage.
Simple yet elegant handmade signs that can be kept as keepsakes or used and reused temporarily for weddings and events.
I can also create beautiful menus and signage that effectively communicate with your customers and makes your business a bit more personal.
I work with a variety of clients around the world to create custom logos and comprehensive brand guides from scratch that perfectly capture the essence of their businesses.
I have produced, filmed and edited creative videos for a variety of clients. I am a licensed FAA drone pilot and own a DJI Mavic Pro drone.
I mostly create Mirandalas
A group mural project I conceived and coordinated for the Whole Foods Market® Downtown Miami location. Inspired by the company's many missions and core values, about a dozen local street artists created murals throughout the parking garage. I had a crew document the installation and we created a short video. I also designed and produced a collection of postcards which simultaneously promotes the artists and serves as souvenirs for customers in the store.
Homegrown | Dec 2014
Presented by Whole Foods Market (Downtown Miami), Jerry's Artarama, Artist & Craftsman Supply Co, Yo! Miami and Soula Booking.
Featuring Kazilla, Trek6, Luis Berros, Noah Levy, the Yuhmi Collective, Atomik, CP1 & Chris Bermudez, Nate Dee, Rei Ramirez, Jenny Perez & Jorge-Miguel Rodriguez.
Director: Miranda Peterson
Producers: Miranda Peterson, Yuval Ofir, Lizzie Easton
Sponsors: Whole Foods Market, Jerry's Artarama, Artist & Craftsman Supply, Co., Yo! Miami
Camera: Joe Sands, Michael Doyle
Editing: Joe Sands, Michael Doyle
Photography: Joe Sands
Music: Anthem by Afrobeta
Artists: Atomik, CP1, Jenny Perez, Jorge-Miguel Rodriguez, Kazilla, Luis Berros, MONz, Nate Dee, Noah Levy, Rei Ramirez, Trek6, Yuhmi Collective
Special Thanks: Sandra Daniels, Jeff Deramo, Pascal Doytier, John Haskins, Briana Madrid, Kelly Mills, Pat Oblak
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